Romero Britto – Brazilian Artist Profile

I was introduced to Britto about 5 years ago while I was still living in Miami, and even though he had not yet become a household name, I remember it being extremely obvious at the time that this guy was going big or going home. For one thing, Romero Britto’s art just screams to be marketed, as it has been…extensively:

Absolut Britto

His style is simple, unique, joyful, appealing, easily identifiable, it’s a brand. Today Britto’s influence is ubiquitous. You almost can’t pass a luggage store or an airport terminal anymore without seeing the Brazilian artist’s work showcased somewhere. And you certainly can’t walk the streets of Brazil anymore without seeing a menagerie of Britto forgeries being sold as “originals” by street vendors (tourists love them). His work is just so replicable!

Romero Britto’s NYC Apple

ROMERO BRITTO – Brazilian Artist Profile

I was introduced to Britto about 5 years ago while I was still living in Miami, and even though he had not yet become a household name, I remember it being extremely obvious at the time that this guy was going big or going home. For one thing, Romero Britto’s art just screams to be marketed, as it has been…extensively:

Absolut Britto

His style is simple, unique, joyful, appealing, easily identifiable, it’s a brand. Today Britto’s influence is ubiquitous. You almost can’t pass a luggage store or an airport terminal anymore without seeing the Brazilian artist’s work showcased somewhere. And you certainly can’t walk the streets of Brazil anymore without seeing a menagerie of Britto forgeries being sold as “originals” by street vendors (tourists love them). His work is just so replicable!

Romero Britto’s NYC Apple